Pipeline
Your whole pipeline, at a glance.
Made In Motion
Made In Motion
The CRM that customizes itself.
We’ve always had to adapt to our business software. Now software adapts to your business.
Every customer starts with a bespoke CRM. AI agents build the features, integrations, workflows, and whole apps your business needs. When something needs to change, you just ask.
Not open to everyone yet. Requesting access joins the waitlist.
The missing feature. The bug that never got fixed. The integration that took months. Instead of software adapting to the business, the business adapts to the software.
We built Made In Motion because we lived it, and were incredibly frustrated by the integrations we had to build.
The problem
You pay for the CRM.
Then you pay engineers to make it fit.
Licenses are the first bill. The bigger one is the build: developers writing custom objects, integrations, and workflows, and every change taking weeks or months. Made In Motion’s AI agents work directly in your CRM’s source code and do that engineering for you. Your consultant still shapes the solution. The build gets fast and cheap.
Built by our agents, on our own CRM.
20 min
from request to working software
About a week with a Salesforce consultant.
A new column on the contacts list.
We wanted to see each contact’s next task right in the list. Someone asked, an admin approved, and the agents built, tested, and deployed it.
A few hours
to define, build, and deploy, revisions included
A whole presentation app.
It builds decks, reuses slides from past presentations, and tracks which decks were shown to which customers in which meetings. It lives inside the CRM, so every deck connects to the customer record.
Whole apps, built for one business
Not a configured CRM.
The software the business runs on.
Two apps built on Made In Motion for very different teams. Same platform, same process. Names are changed to keep the customers anonymous. They don’t even look like the same CRM, because each one is designed around its own business: its own interface, its own rules, its own integrations.
Revenue operations · media ad sales
A RevOps app for a sales team selling media.
Built for a head of ad sales who lived in spreadsheets, exchange reports, and commission statements. It reads those sources and tells them what needs attention each morning.
3 days
built and tested
A comparable Salesforce build: about eight weeks.
- A morning brief that reviews inbox, calendar, and revenue feeds and ranks the day’s actions.
- Spend outliers flagged when an account runs more than 20% above or below its recent average.
- Commission statements recalculated from the plan’s own formula, with mismatches sent to Finance.
- Demand-gen programs: target lists that refresh themselves, sequences, and triggers.
- A lead board that flags every deal that has sat too long in its stage.
Real estate · residential team
A CRM shaped around households and homes.
Built for an agent whose business runs on relationships that last decades. Clients are households, every home bought or sold is a record, and the team dashboard replaced a spreadsheet.
- Households with everyone in them, matched to Gmail, Calendar, and linked Google Docs.
- Every property bought or sold, with a flag for homes past clients still own.
- Sequences for new buyers, new sellers, deals under agreement, and after closing. Emails wait for an OK.
- Accepted offer to closing, with inspection, P&S, mortgage, and closing dates in one view.
- Website leads that start the right sequence with one click.
From a request to working software.
01
Ask.
Anyone on the team describes what they need, in plain words.
02
Preview.
See it on your real screens first, marked Proposed.
03
Approve.
An admin reviews the request. Nothing ships until they say yes.
04
Built.
Agents build, test, and deploy it. Every change can be undone.
The economics
Keep the consultant.
Replace the engineering bill.
Most of the cost of a custom CRM is engineering: building, testing, and deploying what the consultant designed. Our agents do that work in hours or days, at a fraction of the cost. Requests are written in plain words and previewed on real screens, so some of the consulting hours go too: less specification, fewer rounds of revisions.
Part of the project
Traditional
With Made In Motion
Discovery and design
Consultant
Consultant, with live previews
Specs and change requests
Consultant and developers
Plain-language requests
Build, test, and deploy
Developers, over weeks
AI agents, in hours or days
Changes after launch
A new project
Ask again
What will you ask for first?
Leads
Deals
Contacts
Organizations
Reports
Deals / Northwind Renewal
Northwind Renewal
Amount
$92,000
Stage
Negotiation
Owner
Dana Whitfield
Close date
Oct 28
Renewal date Proposed
Pick a date
$80B
a year on CRM software.
+$50B
more customizing it.
Imagine if businesses could make those customizations at a fraction of the cost, in hours or days instead of weeks or months. They could move faster, adapt to customers, and become more profitable.
Where this goes
Starting with CRM.
Extending all your software.
We believe this model can extend far beyond CRM—to almost any business application.
Buy and build
Not buy versus build.
Buy and build.
Businesses spend roughly $80 billion annually on CRM software and another $50 billion customizing it. Where the numbers come from ›
For consultants and system integrators
You design it. Our agents build it.
We work with consultants, not around them. Salesforce, Microsoft Dynamics, and HubSpot integrators use Made In Motion to deliver bespoke CRMs to their clients: they own the relationship and the design, and our agents handle the engineering.
More customized
Deliver software shaped to each client’s business, not a configured template.
Lower delivery cost
No development team to staff. Agents build, test, and deploy what you design.
Higher margins
Resell the CRM and every change after launch. Keep more of each engagement.
Get to know Made In Motion.
Every email, on the right record.
Contacts / Priya Kohli
Priya Kohli
EmailNotesTasks
DWDana Whitfield10:24Re: renewal termsSending the revised numbers over today.
PKPriya KohliYesterdayRe: renewal termsThanks — procurement signed off on scope.
DWDana WhitfieldMonRenewal termsHere's where we landed after the call.
Review queue · 2
Unknown senders wait here instead of becoming leads.
Meetings
Meetings that take their own notes.
Meetings / Oct 14
Northwind — renewal call
DWPK30 min · Google Meet
Summary
Northwind will renew if the term ends in June. Dana is sending revised papers.
Transcript
Priya We'd want the renewal to line up with our fiscal year.
Dana We can move the term to end in June.
Priya Then send it over and I'll walk it through legal.
Tasks from this call
Send revised renewal papersDana · Fri
Move close date to Jun 30Dana · Today
Smart Import
Bring everything with you.
Import / salesforce-export.csv
Match your columns
1,284 rows · 12 columns
Your columnGoes to
CompanyOrganization
Deal OwnerOwner
Annual ValueAmount
Expected CloseClose date
Stage NameStage
Renewal Mo.Renewal dateProposed
Renewal date doesn’t exist yet. Create it and import?
Create and importSkip
Dashboards
Measure what you care about.
Reports / Sales
This quarter
Open
$412k
Won
$186k
Win rate
31%
Won by month
Jul
Aug
Sep
Oct
“Show me won deals by month this quarter.”
Biggest open deals
Northwind Renewal$92,000
Brightwater Labs$64,000
Harbor & Pine$56,000
Automation
Rules that run themselves.
Leads / Automation
Round-robin new leads
New rule Proposed
When a new lead is created
Assign to the next person on Sales, in turn
DWMRJKAL
Next lead goes to MR.
Nudge deals with no activity in 14 daysRunning
Notify #sales when a deal is wonRunning
Create a renewal task 90 days outRunning
Tag inbound leads by sourceRunning
Search
Find anything. ⌘K.
northwind⌘K
Deals
Northwind Renewal$92,000 · Negotiation↵
Northwind PilotClosed Won · Mar
Organizations
Northwind Traders12 contacts · 3 deals
Contacts
Priya KohliNorthwind Traders
Recent
Harbor & Pine$56,000 · Proposal
Dana WhitfieldSales
Slack
Your CRM, in Slack.
# sales
MRMarco Reyes9:41@Made In Motion what’s left in my pipeline this month?
MMade In MotionAPPYou have 3 deals closing this month, worth $184,000.Northwind Renewal$92,000 · NegotiationHarbor & Pine$56,000 · ProposalLumen Health$36,000 · Proposal
DWDana Whitfield9:43@Made In Motion log that Northwind wants a June end date.
Private by design.
Your own private database. Never shared with anyone.
The assistant has only your permissions. Nothing more.
Your data leaves with you. Whenever you want.
Software that fits
your business.
Start with a bespoke CRM. Work with your consultant, or with us. Our agents do the engineering.
Questions? Answers.
Do I need developers to customize Made In Motion?
No. You describe the change in plain words, in the chat. It shows you a preview, your admin approves it, and our agents build it.
How long does a change take?
Views, dashboards, and rules take effect right away. Bigger changes, like new fields or a whole new screen, are built after approval — hours or days, not weeks or months.
Is my data kept separate from other companies?
Yes. Every company gets its own private environment with its own database. Your records are never pooled with anyone else’s.
Can I bring my data from another CRM?
Yes. Smart Import takes spreadsheets and exports from your old CRM, maps the columns, and can create any fields you’re missing.
Can I start using Made In Motion today?
Not yet. We’re not open to everyone — we’re building the first CRMs with a small group of customer partners. Requesting access here joins the waitlist: your answers save your spot, and when it’s your turn, your CRM goes live.
Is there a mobile app?
Yes. The Made In Motion iPhone app signs in to your company’s CRM and keeps you signed in. An Android app is coming too. The voice-first version, where you talk to your CRM and hear it answer, is on its way.
What does Made In Motion cost?
We haven’t set pricing yet. We’re working with our first customer partners to build out their CRMs, and we’re figuring out the right pricing alongside them. Request access and we’ll talk it through with you.